Stop scaling ads into a leaky store

If conversion is soft, pouring more media into the top is just a faster way to lose money. Young operators feel this hard: dashboards look busy, bank balance doesn’t.

Look at the leak before the lever

Before you raise budgets, ask:

• Does the landing experience match the ad promise?
• Are PDP trust signals and shipping/returns clear above the fold?
• Is mobile checkout friction killing intent?
• Are you measuring the right conversion events?

Fix sequence that usually pays

1. Message match: ad to landing to product page consistency
2. Friction: speed, clarity, checkout steps
3. Proof: reviews, policies, delivery expectations
4. Then media: creative and audience tests with a cleaner baseline

Where consulting helps

You don’t need a 40-page audit. You need a short priority list and someone who’ll say “don’t scale this yet.”

That’s the Dynamo approach: clarity call first, then Audit / Build & Fix / Retainer depending on how stuck you are.